About Us
Not everything has to be pure seriousness: there may be laughter too
“A good self-employed person has to work hard, solves everything on his own and has more money than time.”
We both come from a nest where this philosophy was the norm. We followed in the footsteps of our parents and also became hard-working self-employed people with little time for the children or for hobbies.
And then it went wrong. The company grew in volume, but it was not profitable enough. We could not motivate the staff, we had no time for a long-term vision and no insight into our pitfalls. Work became an ongoing struggle.
The fact that it went downhill so quickly with the profits and with our energy, was actually fortunate.
It was the start of a search for other ways of working. By following various processes about people and team development, motivational leadership and value-driven entrepreneurship, we got the company back on track. A few years later we were able to sell it.
For Ingrid this was a repetition of what she experienced from home. She saw her parents’ business decline in an increasingly saturated market. Moreover, her father was a hard worker, but he lacked “people skills” and entrepreneurial spirit. That was a motivation for Ingrid to investigate what really energizes and motivates people.
For more than 10 years, Ingrid has coached professionals and team leaders based on insights from talent management, leadership models and corporate democracy. Ingrid wants to see results. Visible and measurable results. She prefers to work with small-scale companies where growth and reflection are possible.
After 7 years on his new course, Bart is still amazed that doing business can be so much easier.
From entrepreneurial networks and insights from organizational development and experiential coaching, he learned how successful entrepreneurs take up their leadership. And have time for their family and hobbies.
He shares the knowledge that he lacked in his family business with SMEs who are struggling with similar obstacles.
He helps entrepreneurs in their role as visionairs, inspirers and developers. And this with his engaging attitude.
Our conclusion? It could be easier. And with more efficiency and more fun.
We have grown into “adult entrepreneurs” and are now doing what is written for us.
We have long-term relationships with our customers, who are grateful and confident in what we do.
What is striking about us?
Our favorite quotes
What is striking about us?
- Ok, we both have our roots in families of self-employed people from generation to generation. But we have tackled our legacy. We have discovered how hard work & entrepreneurship can be a source of happiness, a hobby.
- We dare to be strict: for ourselves and for our customers. We work and meet in "airplane mode" and do not let ourselves be distracted from our agenda.
- We don't chat a lot, but we discuss a lot. We go for self-reflection and for the confrontation with our blind spots or shadow sides. By friction, we polish the pearl in our customer and in ourselves.
- And we are goal-oriented. We will continue until we see results. Result that makes us warm.
Our favorite quotes
- Eyes on the price!
- A mistake repeated more than once, is a decision.
- Only one thing makes a dream impossible: the fear of failure.
- Sometimes you win, sometimes you learn.
- Work is love in action.
Our vision on entrepreneurship:
We believe that there is the power of an inspiring leader in every person.
But we find that many self-employed people lose themselves in hard work, taking power and keeping everyone happy.
We want to elevate these self-employed persons to entrepreneurs 2.0: Entrepreneurs who have a vision, who lead motivatingly and at the same time feel focused and free.
What is typical for Ingrid?
- I am known to friends and family as the decisive one. I fight all thoughts that prevent people from making a choice. I hate fears that take over and will not fail to mention them.
- I love to make ceramics. In working with clay I can feel time standing still and there is only reflection and the power of the creative.
- A solid multi-day hike with Bart or with a friend is my favorite trip.
- And I feed my hunger for knowledge with non-fiction books about self-management, change processes in organizations, storytelling and empowerment.
My entire career revolves around the following themes and courses: Family Dynamics in Business, Storytelling, Coaching with Theory U, Talent-oriented coaching, Theme-Centered Interaction, Narrative Counseling, Bereavement Counseling in Change Processes, Voice Dialogue, Mindfulness, Visual Therapy and Non Violent Communication.
What is typical for Bart?
- I like to throw the stick in the hen house. I am good at creating an animated conversation by throwing a daring statement on the table.
- My eyes are my great teachers: I love DIY, build things, make things better, make things more beautiful and immerse myself in electricity, mechanics, carpentry,… only with the help of YouTube and Google.
- It can be tough: motorcycling on asphalt is okay, but off-roading requires so much more concentration, agility and proactive thinking. It puts me completely in the flow.
- I like quality food. I have my roots in the food industry, and I remain with heart and soul alert to sustainable production and respectful consumption.
We believe in lifelong learning. My favorite field of work and learning is about Effective Leadership, Corporate Storytelling, Social Media and Online Marketing, Organizational Processes and Workflow, Business Communication, Group Dynamics and Character Structures.
Ingrid De Ryck & Bart De Waele
Hogeweg 14
9550 Herzele